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Behind The Brand

The Legend of the Mermaid of Zennor - Dainty London

The Legend of the Mermaid of Zennor

The Mermaid of Zennor story is one of Cornwall's most famous legends and beautifully captures the region's deep connection to the sea. It also reflects the belief in the mystical...

FEATURED IN FORBES - Dainty London

FEATURED IN FORBES

Our founder, Jade, was delighted to be highlighted in the esteemed Forbes magazine in an article celebrating International Women's Day, titled "6 Female Founders to Celebrate This Women's History Month"....

Jewellery gift guide for Valentine's Day - Dainty London

Jewellery gift guide for Valentine's Day

As the season for romance blooms, the search for the ultimate Valentine's Day gift becomes a top priority for lovers everywhere. Our ultimate Valentine's Day jewellery buying guide is rich...

What is Boho Chic Jewellery? - Dainty London

What is Boho Chic Jewellery?

Boho chic jewellery is more than just an accessory- it's all about embracing freedom, celebrating your unique style, and mixing things up with a blend of laid-back and elegant vibes....