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White Gold Diamond Necklace - Adamas - Dainty London

White Gold Jewellery

White gold has this soft, silvery coolness that I've always been drawn to. It's understated in a way yellow gold sometimes isn't - elegant without announcing itself.

This collection holds the pieces I've designed for life's biggest moments. Wedding days, milestone birthdays, the occasions that deserve something truly lasting. Vintage-inspired classics sit alongside cleaner, more contemporary designs - because your style is yours alone, and your jewellery should reflect that.

Delicate necklaces, earrings that catch the light just so, and a few bolder diamond rings for when you want to make a statement. Each one made by hand in our London studio, with the care these moments deserve.

Jade x

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★★★★★ Rated 4.8/5 by Verified Customers

I bought this necklace as a treat for myself and I'm so glad I did! The quality is great - you can tell it's proper sterling silver, not the cheap stuff. The pendant catches the light beautifully and I've had so many compliments already.

Chloe Evans
VERIFIED BUYER

Best treat ever after a tough work month. I get so excited to open my box! Quality seems excellent, and I’ve loved everything so far. Highly recommend if you love jewellery.

Lily Adams
VERIFIED BUYER

The jewellery always feels high-quality and the packaging is gorgeous. It’s a real treat and I get so many compliments on my new pieces!

Emily Harris
VERIFIED BUYER

The pieces feel luxurious and I like that there’s a mix of statement and everyday items. Great value.

Grace Foster
VERIFIED BUYER

Got this jewellery subscription box as a birthday present from my sister and I’m now a subscriber! Nice variety- rings, necklaces, sometimes even anklets. Adds a little sparkle to my routine.

Maggie Green
VERIFIED BUYER

Such cute earrings and bracelets, though one necklace clasp was a little flimsy. Customer service was quick to help though, and now I'm obsessed with what I get. Worth every penny!

Olivia Wright
VERIFIED BUYER

Hands down the best jewellery I’ve tried- jewellery always arrives beautifully packaged and feels boutique-worthy. It’s a lovely surprise!

Mia Robinson
VERIFIED BUYER
Jade Sammour London jewellery designer

“I believe jewellery should feel like an extension of you- not something that sits forgotten in a jewellery box.”

I am building a brand that sits between fast fashion and fine jewellery - but with a much stronger identity. It’s jewellery that feels cool, not conventional. Elevated, but not untouchable.

Because people don’t want perfect anymore - they want something that feels like theirs.