White Gold Jewellery

White gold has this soft, silvery coolness that I've always been drawn to. It's understated in a way yellow gold sometimes isn't - elegant without announcing itself.

This collection holds the pieces I've designed for life's biggest moments. Wedding days, milestone birthdays, the occasions that deserve something truly lasting. Vintage-inspired classics sit alongside cleaner, more contemporary designs - because your style is yours alone, and your jewellery should reflect that.

Delicate necklaces, earrings that catch the light just so, and a few bolder diamond rings for when you want to make a statement. Each one made by hand in our London studio, with the care these moments deserve.

Jade x

★★★★★ Rated 4.8/5 by Verified Customers

“

I bought this necklace as a treat for myself and I'm so glad I did! The quality is great - you can tell it's proper sterling silver, not the cheap stuff. The pendant catches the light beautifully and I've had so many compliments already.

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Chloe Evans
VERIFIED BUYER
“

Best treat ever after a tough work month. I get so excited to open my box! Quality seems excellent, and I’ve loved everything so far. Highly recommend if you love jewellery.

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Lily Adams
VERIFIED BUYER
“

The jewellery always feels high-quality and the packaging is gorgeous. It’s a real treat and I get so many compliments on my new pieces!

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Emily Harris
VERIFIED BUYER
“

The pieces feel luxurious and I like that there’s a mix of statement and everyday items. Great value.

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Grace Foster
VERIFIED BUYER
“

Got this jewellery subscription box as a birthday present from my sister and I’m now a subscriber! Nice variety- rings, necklaces, sometimes even anklets. Adds a little sparkle to my routine.

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Maggie Green
VERIFIED BUYER
“

Such cute earrings and bracelets, though one necklace clasp was a little flimsy. Customer service was quick to help though, and now I'm obsessed with what I get. Worth every penny!

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Olivia Wright
VERIFIED BUYER
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Hands down the best jewellery I’ve tried- jewellery always arrives beautifully packaged and feels boutique-worthy. It’s a lovely surprise!

”
Mia Robinson
VERIFIED BUYER
Jade Sammour London jewellery designer

“I believe jewellery should feel like an extension of you- not something that sits forgotten in a jewellery box.”

I am building a brand that sits between fast fashion and fine jewellery - but with a much stronger identity. It’s jewellery that feels cool, not conventional. Elevated, but not untouchable.

Because people don’t want perfect anymore - they want something that feels like theirs.