Dainty London was born in the spaces between elements and dreams - where sunlight dances on water, flames shimmer in the hearth, wind whispers across open fields, and the earth holds the secrets of centuries.
Each piece carries the power of the elements: the fluid grace of waves, the bold spark of fire, the grounded wisdom of stone and soil, and the airy freedom of the open sky.
A necklace becomes a path of sunlight across the water, an earring becomes a spark of fire at sunset, a ring becomes a rooted stone beneath your feet, and a bracelet becomes a breeze that follows you wherever you go.
Each piece carries a story of nature and spirit, turning moments into magic, and the everyday into a journey across water, fire, earth, and wind.
Dainty London is not just jewellery. It is a journey… A quiet escape to sunlit shores, a spark of fire at twilight, a grounding touch of earth beneath your feet, a whisper of wind in open skies.
A keepsake of memory and magic, a reminder of strength and freedom, worn close to the skin.
From NHS heart transplant care to sustainable British fine jewellery - Jade’s journey to Dainty London.
2012
Jade began her career as a children’s heart transplant specialist in London, supporting families through life-changing care. Outside the hospital, she made handmade jewellery as a creative hobby - the earliest spark behind what would become Dainty London Jewellery.
2014
Jade enrolled in a jewellery course at the Goldsmiths’ Centre in London, learning the intricacies of stone setting, fine jewellery design, and high-end craftsmanship. This period shaped the foundations of Dainty London’s British jewellery design style and meticulous attention to detail.
2018
After having her first baby, Jade felt burnt out from working in the NHS and decided to build something of her own. She launched Dainty London, investing her savings into a new chapter focused on sustainable jewellery, thoughtful design, and accessible luxury jewellery made to last.
2019
Dainty London was featured at London Fashion Week, a pivotal moment that helped launch the brand onto the national stage. The collection captured attention for its refined, modern feel - dainty gold jewellery, elevated everyday pieces, and a distinctly British point of view.
Today
Today, Dainty London is recognised for its commitment to quality design and sustainable jewellery practices. Jade’s work has been featured in British Vogue, Tatler, Stylist, and The Telegraph. She is honoured that her pieces have been worn by some of the world’s most influential women, including Kylie Minogue and Emeli Sandé, and even on the Oscars red carpet.
Most recently, Jade’s mission to create accessible, thoughtful luxury jewellery while staying true to her sustainable values was highlighted by Forbes, featuring her among inspiring “Female Founders to Celebrate” for Women’s History Month.
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