We’re guessing you’ve found us thanks to your love of independent brands and thoughtfully made pieces. Here at Dainty London, we’re just that, and are proud to create award-winning fine jewellery that’s inspired by the past, in tune with the present and protects the future. With this very mission in mind, each and every one of our jewellery pieces is handcrafted with quality, fairness and earth-friendliness at its heart.

Ethical jewellery is SO important for so many wonderful reasons, and investing your hard earned cash in pieces that look after the planet and its people is powerful stuff. Here’s why ethical jewellery purchases matter now more than ever…

Because buying habits are changing – for the better!

More and more people are approaching everyday purchases with the same care they once reserved for big life decisions. Whether it’s food, fashion or jewellery, consumers are looking beyond the price tag and style to ask who made it, how was it made, and what impact does it have?

The shift towards conscious consumption reflects a growing awareness that every choice, no matter how small and seemingly insignificant, can either help or hinder the bigger picture. For jewellery lovers this means gravitating to pieces that are not only beautiful but ethically sourced, sustainably crafted and aligned with their own personal values.

Because every little purchase makes a difference

Your purchase has a ripple effect, it’s that simple! By choosing ethical jewellery, you’ll be supporting supply chains that protect human rights, provide fair wages and uphold safe working conditions - which is unfortunately not the standard throughout the jewellery industry.

The global jewellery market is blighted by a long list of injustices, with forced and child labour still widespread as World Vision details:

“Work in the mines is labour intensive, and involves the use of low-tech, often dangerous methods of extraction, without appropriate supervision or safety gear. In poor, rural areas where other sources of income are scarce, children work in harsh conditions alongside their family – hoping to earn enough money to survive. Families receive little money for the minerals they mine, yet traders and some local government officials can make significant profits.”

When you choose to invest in responsibly sourced materials, you help to say “no” to exploitative mining practices while empowering artisanal miners and small-scale workshops.

Because the planet needs your protection

From deforestation to toxic waste in waterways, the environmental problems caused by mining seem never-ending, and it’s a legacy that’ll be left behind long after this generation has been and gone, and the next.

Independent jewellers who source recycled metals or Fairtrade gold reduce ecological damage and actively contribute to a more sustainable jewellery industry. In fact, it’s what makes Dainty jewellery so special!

Because fast fashion is soooooo last summer

The sooner people realise fast fashion is a flop, the better! With ethical jewellery made in smaller batches with higher quality materials, pieces last so much longer. Mass-produced, trend-driven alternatives are a real waste of your time and money. But, by opting for timelessly styled, high quality jewellery instead, you can look and feel fabulous for a long time, whatever the trends.

Because it’s a positive step in exactly the right direction

Every ethical purchase really does make a change, helping shift the jewellery market towards more responsible practices. Independent brands like us rely on conscious consumers like you to lead that change through the ethical jewellery purchases made.

Choosing an ethical piece shows you care, and can style your way, but not at the expense of people or the planet. Browse our ethical jewellery collections right now to find your perfect piece.