We don't make jewellery to sit in a box.
Our jewellery is designed to feel cool, effortless and unapologetically individual. Elevated enough to turn heads, relaxed enough to wear every day.
BESPOKE DESIGN: Create Something That Exists Only Once
From engagement rings to meaningful keepsakes, work directly with Jade 1:1 to create a piece that tells your story.
As seen in
New to Dainty London?
If you're discovering Dainty London for the first time, these are the pieces our customers fall in love with.
Hello, I'm Jade
“I am on a mission to kill off boring jewellery”
I spent years working as a children’s heart transplant specialist before swapping hospital scrubs for a jeweller’s bench. Today, every piece I create is inspired by my childhood on the Cornish coast and designed to become part of someone else’s story.
AWARDS
Online Retail Strategy of the Year 2024
Creative Entrepreneur of the Year 2022
Best Jewellery Store in Essex 2022
Great British Entrepreneur Awards 2022
Emerging Jewellery Brand 2021
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