With jewellery trends changing quicker than the tides, finding a modern look that sticks isn’t easy whether you’re accessorising for everyday or a special occasion. Going modern and luxurious however is the key to transcending the trends, not just this season but for many, many seasons to come.

Here at Dainty London, we are passionate about offering heirloom quality pieces that tick all the right boxes. That’s why each and every one of our pieces is designed and handcrafted with the modern luxury aesthetic in mind. So, what is modern luxury? And how will it keep your treasured jewellery pieces in vogue for even longer?

Modern luxury is… sophisticated and sustainable

We are firm believers that you don’t have to choose between style and sustainability. The sad reality is that many luxury brands don’t take as much care as they should do. But, by choosing Dainty, you don’t have to compromise on either.

Our jewellery pieces move beyond traditional luxury, and its focus on rarity and exclusivity. Instead, we’ve been redefining luxury through responsible sourcing and sustainable practices, using recycled silver, fair trade solid gold and gold vermeil, and ethical gemstones to set a new standard in conscious luxury.

Our use of lab grown diamonds is also pioneering, and better sustainability and value for money doesn’t mean a less beautiful finish as The Diamond Pro details:

“Lab diamonds and mined diamonds are, for the most part, identical to the naked eye. If you buy a ring with a lab-created diamond, it’s just about certain that no one will be able to notice, unless you tell them… In just about every case, a lab diamond will have the same brilliance and shine as a natural one, so if you’re primarily looking for a diamond that looks beautiful, lab diamonds can present a low-cost option without settling for a lower grade.”

Modern luxury is… accessible to all

Another thing we are very enthusiastic about here at Dainty is retaining that accessible excellence. The modern luxury aesthetic shouldn’t be reserved for the few, but accessible to the many. That’s why our pieces are priced from £15 upwards, with even our budget friendly designs never letting quality slip!

We’ve made it our duty to break down the traditional barriers found within the luxury market, with fine jewellery that is accessible, made via premium craftsmanship, and transparently priced.

Modern luxury is… the best of both worlds

Blending British luxury heritage with modern sensibilities is what we do! Throughout the Dainty story, we’ve honed our craft and evolved from solely coastal-inspired themes to broader, sophisticated styles. Our path has seen us incorporate so many wonderful crafting techniques, many of which time forgot, even when bringing some of our more contemporary designs to life.

Maintaining this artisanal quality while grasping contemporary aesthetics means we’re embracing modern luxury like never before.

Modern luxury is… consciously crafted

Sticking with our love for traditional craftsmanship to create contemporary works of art, the modern luxury aesthetic can continue. We use granulation, sand casting, forging and etching to handcraft the beauties you see in our collection, and each piece tells a poignant story of ethical production and thoughtful design.

Modern luxury is… truly timeless

The generational value our modern luxury pieces have also shouldn’t be underestimated. Put simply, we create pieces that are meant to be enjoyed for so much longer.

With the latest statistics revealing that the tradition of handing down family heirlooms is quickly becoming a thing of the past, investing in your own heirlooms is what it’s all about. Our focus on longevity and timeless design makes our pieces the first choices for modern heirlooms, with a quality that only appreciates with time.

Modern luxury is… Dainty London

Building emotional connections through jewellery is something we’re always keen to encourage. Jewellery can be used to tell a story and connect us to life’s most meaningful moments. It can be passed down through generations, given as a gift to mark a milestone, or used to reflect your personality. It can symbolise love, memory, heritage and self-expression.

Whatever you want to achieve with your modern luxury jewellery, picking the perfect piece is no doubt a personal affair that demands individual attention, a bespoke experience and real understanding – and these are all a part of the Dainty London promise!