My Story

Dainty London Jewellery was founded by me, Jade. My journey started as a Children’s Heart Transplant Nurse Specialist, but my passion for design and storytelling has led me to become a multi-award-winning jewellery designer.

My jewellery designs are inspired by my wonderful childhood in Cornwall. My father was a fisherman, and he would go out to sea for days at a time. When he returned with his lobster pots and fishing nets, I would imagine mermaid treasures tangled up among them. I still envision glistening gemstones and barnacle-encrusted treasures from the depths of the ocean. As an adult, I realised there was a significant gap in the market for this style of design, capturing the magic and wonder of our inner child.

My commitment to sustainability

My commitment to nature's beauty and sustainability is also a key influence and I use recycled silver and fair-trade gold whenever possible, demonstrating my dedication to eco-friendly practices. Every piece is carefully handcrafted in my London and Essex workshops, allowing me to showcase the pinnacle of craftsmanship.

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With a range of over 100 pieces, Dainty London can be found many independent stores across the UK. Dainty London has been featured as a 'Must-Have' in esteemed publications like British Vogue, Tatler, Stylist, and The Telegraph, and it's truly humbling to see influential figures such as Emeli Sande, Kylie Minogue, and Hayden Panettiere embrace and promoting the jewellery, even on the red carpet at the Oscars! I was recently featured in Forbes magazine as 'A female founder to celebrate this Woman's history month'.


I was honoured to receive numerous awards for my designs, including "Emerging Jewellery Brand of the Year" at the UK Jewellery Awards 2021 and "Creative Entrepreneur of the Year" at the Great British Entrepreneur Awards 2021. In addition, Dainty London was named "Best Jewellery Store in Essex" by Muddy Stilettos. Last year I was recognised as a finalist for the "Commercial Jewellery Designer of the Year" at the UK Jewellery Awards and "Designer of the Year" with the National Association of Jewellers AND this year I won the Online 'Retail Strategy of the Year' award at the UK Jewellery Awards 2024.

The blend of nature, storytelling, and sustainability is what makes Dainty London Jewellery so special and admired by many.

For any enquiries, bespoke orders, or wholesale information, please don't hesitate to reach out to me directly at






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