Our Story

Hey there, I'm Jade, the proud founder of Dainty London Jewellery. I am a Cornish girl now living in Essex with my husband and three amazing children. My journey started as a Children’s Cardiac Nurse Specialist, but my passion for design and storytelling has led me to become a multi-award-winning jewellery designer.
Drawing inspiration from my childhood memories in Cornwall, my experiences as a nurse specialist, and my adventures from around the world, I like to breathe life into unique tales through my jewellery creations. Every piece is carefully handcrafted in our London and Essex workshops, allowing me to showcase the pinnacle of craftsmanship.
My team and I take pride in celebrating the beauty of nature while prioritising creativity and sustainability. That's why we use recycled silver and fair-trade gold (where possible), ensuring a greener and more sustainable future. From our materials to our packaging, we're committed to eco-friendly practices.
With a range of over 100 pieces, Dainty London can be found many independent stores across the UK. Our brand has been featured as a 'Must-Have' in esteemed publications like British Vogue, Tatler, Stylist, and The Telegraph, and it's truly humbling to see influential figures such as Emeli Sande, Kylie Minogue, and Hayden Panettiere embrace and promote my jewellery, even on the red carpet at the Oscars!
I am honoured to receive numerous awards for my designs, including "Emerging Jewellery Brand of the Year" at the UK Jewellery Awards 2021 and "Creative Entrepreneur of the Year" at the Great British Entrepreneur Awards 2021. In addition, Dainty London was named "Best Jewellery Store in Essex" by Muddy Stilettos. I've also been recognised as a finalist for the "Commercial Jewellery Designer of the Year" at the UK Jewellery Awards 2022 and "Designer of the Year" with the National Association of Jewellers.
For any inquiries, bespoke orders, or wholesale information, please don't hesitate to reach out to me directly at info@daintylondon.com.
Come and discover the captivating beauty of Dainty London Jewellery. It would be an absolute pleasure to share my journey with you.