Brand Ambassador Terms & Conditions

Thanks so much for wanting to be a Dainty London Ambassador!

As an ambassador, you will help us show off our creations and spread the word about our ocean inspired jewellery, our commitment to sustainability and our unique jewellery designs.

We are looking for people who really connect with their social media audiences and can bring our brand stories and jewellery pieces to life. We are excited to possibly have you on board!

This role involves wearing our jewellery and showcasing it through various channels on social media, public appearances, and events. We want our brand ambassadors to help increase our brand awareness and connect our brand with potential customers by sharing your personal experiences and endorsements.

The benefits for YOU..

  1. Every ambassador earns a 20% commission on each product sold using their exclusive discount code. For instance, if you successfully promote and sell 5 pieces of jewellery in a month, totalling £500, you will earn £100. This is an excellent opportunity to supplement your monthly income.

  1. All ambassadors are encouraged to generate their own unique discount code to share on social media. This code will provide your followers with a 10% discount on their purchases.

  1. Ambassadors who have more than 10,000 followers will receive a complimentary piece of jewellery upon approval, selected by Dainty London. Additionally, you can purchase extra items at a 20% discount to feature on your social media channels.

  1.   Ambassadors will have the option to attend Press and Brand Events.

Since we don’t know every one of our ambassadors personally, we have created some terms to set everybody’s expectations. 

When we say “Company”, “we”, “our”, or “us” in this document, we are referring to Dainty London.

When we say “Services”, we mean any product created and maintained by the Company.

These terms may be updated at any time in the future. We will update you via email. 

Please read this document in its entirety before accepting to become a brand ambassador of the Company.


To become an ambassador of the Company, you must:

  • Be 18 years of age or older
  • Have read, understood, and agreed to these terms. 
  • Be in good standing with the Competition and Markets Authority (CMA)
  • Own social media accounts across Instagram, TikTok, Pinterest and Facebook/ Meta with a following of over 5k on at least one of these platforms.


As a brand ambassador of the company you agree to:

  • Create, post, and share content that promotes the Company’s services at least twice a month.
  • Promote your unique promo code to increase sales for the Company
  • Collaborate with other ambassadors when required 
  • Occasionally attend events, if requested by the Company. 


As a brand ambassador you agree not to:

  • Make any guarantees, representations, or warranties on behalf of the Company, other than the ones provided in the marketing material. 
  • Spam or promote the Company in a way that violates any laws or regulations. 
  • Promote the company in any sexually explicit, violent, political, discriminatory, unlawful, threatening, illegal, or otherwise objectionable content - subject to the sole direction of the Company. 
  • Use the company’s brand, image, or likeness on your own website, creating customer confusion 
  • Run any paid advertising with your promotional codes 
  • Engage in any fraudulent activity that would artificially affect any social media metrics such as, but not limited to, likes, follows, shares, and views. 
  • Create multiple ambassador accounts or use more than one promo code. 
  • Misrepresent or modify the price of the Company’s services 

The Company reserves the right to request removal or modification of any Ambassador content in its sole discretion. 


The ambassador agrees to disclose the material connection between them and the Company. 

The ambassador may used text such as “#sponsored” or “#ad” to disclose this relationship. 

The disclosure should be clear and follow all guidelines by the Competition and Markets Authority (CMA)


The ambassador will be paid 20% of every sale generated through their promo code. 

This percentage is subject to change by the Company at any time. 

The ambassador is solely responsible for any and all tax obligations. 

Intellectual Property Rights

Ambassador content:

The ambassador grants the Company a worldwide, irrevocable, sub-licensable, non-exclusive license to use the content the ambassador creates to promote the Company’s services, in any manner, in whole or in part, in perpetuity. This includes, but is not limited to, social media, advertising, publications, marketing material, or any other form of media.

The company content:

The company grants the ambassador a non-exclusive, non-transferable, revocable, limited license to use the Company's name, logo, slogans, promo codes, likeness, and other advertising material solely for the purpose of this ambassador agreement. The company retains all rights to their content. 


The company may terminate the relationship with the ambassador at any time for any reason with or without cause.  

The ambassador may terminate the relationship with the company with written notice of 30 days. 


While an ambassador of the Company, the ambassador may not promote or advertise competing products. 

Liability Limitations

You expressly agree and understand that the Company shall not be liable to you or any third party for any direct, indirect, consequential or any other damages including, but not limited to, damages for loss of profit, goodwill, or other intangible losses resulting from the ambassador program.