Everyday Hoop Earrings

I've always thought a good pair of hoops is like a good friend - reliable, unfussy, and somehow makes everything better.

These are the hoops I make for everyday. Handmade in our London studio from recycled sterling silver and 18ct gold vermeil, with a subtle nod to the coast that's never too obvious. They're lightweight enough to forget you're wearing them, but finished beautifully enough that someone else won't.

Workdays, weekends, and everything in between - they'll keep up. Wear them solo or stack them with other favourites. Either way, they're a quiet staple you'll reach for again and again.

Jade x

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★★★★★ Rated 4.8/5 by Verified Customers

I bought this necklace as a treat for myself and I'm so glad I did! The quality is great - you can tell it's proper sterling silver, not the cheap stuff. The pendant catches the light beautifully and I've had so many compliments already.

Chloe Evans
VERIFIED BUYER

Best treat ever after a tough work month. I get so excited to open my box! Quality seems excellent, and I’ve loved everything so far. Highly recommend if you love jewellery.

Lily Adams
VERIFIED BUYER

The jewellery always feels high-quality and the packaging is gorgeous. It’s a real treat and I get so many compliments on my new pieces!

Emily Harris
VERIFIED BUYER

The pieces feel luxurious and I like that there’s a mix of statement and everyday items. Great value.

Grace Foster
VERIFIED BUYER

Got this jewellery subscription box as a birthday present from my sister and I’m now a subscriber! Nice variety- rings, necklaces, sometimes even anklets. Adds a little sparkle to my routine.

Maggie Green
VERIFIED BUYER

Such cute earrings and bracelets, though one necklace clasp was a little flimsy. Customer service was quick to help though, and now I'm obsessed with what I get. Worth every penny!

Olivia Wright
VERIFIED BUYER

Hands down the best jewellery I’ve tried- jewellery always arrives beautifully packaged and feels boutique-worthy. It’s a lovely surprise!

Mia Robinson
VERIFIED BUYER
Jade Sammour London jewellery designer

“I believe jewellery should feel like an extension of you- not something that sits forgotten in a jewellery box.”

I am building a brand that sits between fast fashion and fine jewellery - but with a much stronger identity. It’s jewellery that feels cool, not conventional. Elevated, but not untouchable.

Because people don’t want perfect anymore - they want something that feels like theirs.