About Us

Dainty London was founded in 2016 by Jade Sammour, a former nurse and busy mum of two. Starting at her kitchen table, Jade’s first creation was a necklace to complete a new outfit. Fast forward a few years and Dainty London now has nearly 80 pieces in its range, has been featured at London Fashion Week, is stocked by John Lewis and Joules to name just a few, and has been named as a must-have in numerous publications.

A love of nature sits at the heart of Dainty London’s collections, whether a nostalgic look back to Jade’s childhood in Cornwall with its rugged coastline (the Cornish Coastal collection), or taking inspiration from the wood - and farmlands that characterise England’s landscape (Woodland and Grain collections). While the bestselling Dimunitive collection takes a witty view on human interactions, capturing snapshots of scenes between people on London benches. Most items can be personalised or customised to make that connection even deeper. 

With an emphasis on sustainability, we use recycled sterling silver where possible and all of our packaging is biodegradable and environmentally friendly.

Contact us

If you have any questions or queries about any of our pieces, customisation options or wholesale enquiries please send us an email to: info@daintylondon.com

For press enquiries please email press@daintylondon.com