About Us


Embrace the magic of storytelling with Dainty London Jewellery, where every design is woven with a captivating narrative. From humble beginnings in East London, Dainty London has blossomed into a multi-award-winning brand, renowned for its one-of-a-kind designs and exceptional craftsmanship.


Founder Jade draws inspiration from her childhood in Cornwall, her experiences as an ITU nurse, and her travels, bringing to life unique tales through her jewellery. Each piece is handcrafted in England, telling a personal story and showcasing the pinnacle of craftsmanship.


Dainty London celebrates the beauty of nature by blending creativity with sustainability in every piece. Utilising recycled silver and fair trade gold, the brand strives for a fully sustainable future, with a focus on eco-friendly materials and packaging.


With over 80 pieces in its range, Dainty London is stocked by over 35 independent stores in the UK and has been named a 'Must-Have' jewellery brand by esteemed publications such as British Vogue, Tatler, The Telegraph, and the Metro. Worn by celebrated figures such as Emeli Sande, Kylie Minogue, and Hayden Panettiere, Dainty London jewellery has made its mark on the red carpet, and continues to be loved and promoted by numerous influencers.


Jade has won numerous awards for her designs, including "Emerging Jewellery Brand of the Year" at the UK Jewellery Awards 2021, "Creative Entrepreneur of the Year" at the Great British Entrepreneur Awards 2021, and "Best Jewellery Store in Essex" with Muddy Stilettos. She has also been a finalist for "Commercial Jewellery Designer of the Year" at the UK Jewellery Awards 2022 and "Designer of the Year" with the National Association of Jewellers.


 For any inquiries, customisations, or wholesale information, please reach out to Jade at info@daintylondon.com. Discover the captivating beauty of Dainty London Jewellery.