What makes Dainty jewellery SO special?
Independent brands just like us face so many challenges. The marketplace is crazy crowded after all, with larger, better funded competitors often winning out in that race to the top....
Growing up in a Cornish fishing family, Jade learned early that the sea gives up its treasures only to those who respect its power. This reverence for the ocean's gifts, combined with the precision and care learned through years in paediatric medicine, forms the heart of everything she creates.
Each piece carries the whisper of ocean waves and the strength of maritime heritage - where every barnacle texture tells a story, every wave-inspired curve carries generations of coastal wisdom, and every design whispers the ancient songs of the sea.
Jade's commitment to quality and sustainable practices has earned her recognition from leading publications including British Vogue, Tatler, Stylist, and The Telegraph, and humbled to have dressed some of the world's most influential women, with her pieces gracing the Oscars red carpet on stars like Kylie Minogue and Emeli Sande.
The journey of creating accessible luxury while maintaining sustainable values was recently recognised by Forbes magazine, where Jade was featured among inspiring 'Female Founders to Celebrate' during Women's History Month.
Jade's journey in redefining accessible luxury jewellery has earned her the prestigious 'Online Retail Strategy of the Year' at the UK Jewellery Awards 2024, alongside the 'Emerging Jewellery Brand of the Year' (2021) and 'Creative Entrepreneur of the Year' (GBEA 2021). Jade was grateful to be named 'Best Jewellery Store in Essex' by Muddy Stilettos, and honoured to be shortlisted for both 'Commercial Jewellery Designer of the Year' and 'Designer of the Year.'
These recognitions fuel her passion to continue creating sustainable, beautifully designed pieces that are accessible to all.
Independent brands just like us face so many challenges. The marketplace is crazy crowded after all, with larger, better funded competitors often winning out in that race to the top....
From the British rugged coastlines to London's sophisticated jewellery workshops, discover how a former NHS heart specialist transformed her maritime heritage into an award-winning fine jewellery brand.
Here at Dainty London, we are open and honest about how our jewellery is designed and crafted. By putting quality first and prioritising earth-friendly materials, we are able to create...
Every brand starts with a story. Whether it’s a spark of inspiration, a bold idea, or a quiet moment fulfilling a passion project that sets everything in motion, taking that...