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Our Story



Dainty London Jewellery was founded by Jade. Jade’s journey started as a Children’s Heart Transplant Nurse Specialist, but her passion for design and storytelling has led her to become a multi-award-winning jewellery designer.

Jade’s jewellery designs are inspired by a beautiful blend of her childhood memories with her fisherman father in Cornwall, the wonders of the ocean, and her adventures from around the world. Jade draws inspiration from the treasures washed up onto the beaches, as well as the enchanting tales of mermaids and nautical folklore. Jade breathes life into these unique tales through her jewellery creations.

Jade’s commitment to nature's beauty and sustainability is also a key influence and she uses recycled silver and fair-trade gold whenever possible, demonstrating her dedication to eco-friendly practices. Every piece is carefully handcrafted in her London and Essex workshops, allowing Jade to showcase the pinnacle of craftsmanship.

With a range of over 100 pieces, Dainty London can be found many independent stores across the UK. Dainty London has been featured as a 'Must-Have' in esteemed publications like British Vogue, Tatler, Stylist, and The Telegraph, and it's truly humbling to see influential figures such as Emeli Sande, Kylie Minogue, and Hayden Panettiere embrace and promoting the jewellery, even on the red carpet at the Oscars!

 Jade was honoured to receive numerous awards for her designs, including "Emerging Jewellery Brand of the Year" at the UK Jewellery Awards 2021 and "Creative Entrepreneur of the Year" at the Great British Entrepreneur Awards 2021. In addition, Dainty London was named "Best Jewellery Store in Essex" by Muddy Stilettos. This year Jade was recognised as a finalist for the "Commercial Jewellery Designer of the Year" at the UK Jewellery Awards and "Designer of the Year" with the National Association of Jewellers.

 The blend of nature, storytelling, and sustainability is what makes Dainty London Jewellery so special and admired by many.

For any inquiries, bespoke orders, or wholesale information, please don't hesitate to reach out to Jade directly at 

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