Our Story | Dainty London™ | Multi Award Winning Jewellery Designer

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Ocean heritage meets London luxury

From the wild, untamed coastlines of Cornwall to the sophisticated workshops of London, Dainty London was born from a love affair between the sea and the city.

Founded by Jade, a former NHS Children's Heart Transplant Specialist, her journey began with childhood memories of Cornwall's rugged shores and a family heritage deeply rooted in the fishing industry. What started as a creative escape from the intensity of saving lives has evolved into an award-winning fine jewellery brand that captures the ocean's most precious secrets.

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HERITAGE

Growing up in a Cornish fishing family, Jade learned early that the sea gives up its treasures only to those who respect its power. This reverence for the ocean's gifts, combined with the precision and care learned through years in paediatric medicine, forms the heart of everything she creates.

Each piece carries the whisper of ocean waves and the strength of maritime heritage - where every barnacle texture tells a story, every wave-inspired curve carries generations of coastal wisdom, and every design whispers the ancient songs of the sea.

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FEATURED

Jade's commitment to quality and sustainable practices has earned her recognition from leading publications including British Vogue, Tatler, Stylist, and The Telegraph, and humbled to have dressed some of the world's most influential women, with her pieces gracing the Oscars red carpet on stars like Kylie Minogue and Emeli Sande.

The journey of creating accessible luxury while maintaining sustainable values was recently recognised by Forbes magazine, where Jade was featured among inspiring 'Female Founders to Celebrate' during Women's History Month.

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AWARDS

Jade's journey in redefining accessible luxury jewellery has earned her the prestigious 'Online Retail Strategy of the Year' at the UK Jewellery Awards 2024, alongside the 'Emerging Jewellery Brand of the Year' (2021) and 'Creative Entrepreneur of the Year' (GBEA 2021). Jade was grateful to be named 'Best Jewellery Store in Essex' by Muddy Stilettos, and honoured to be shortlisted for both 'Commercial Jewellery Designer of the Year' and 'Designer of the Year.'

These recognitions fuel her passion to continue creating sustainable, beautifully designed pieces that are accessible to all.

⎒ SUSTAINABLE LUXURY WITH MARITIME SOUL

⎒ TREASURES FROM THE DEEP

⎒ FOR SEA DREAMERS AND COASTAL WANDERERS

⎒ OCEAN HERITAGE, LONDON LUXURY

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OUR MISSION

"To make luxury jewellery as honest as the tides -transparent, powerful, and eternally beautiful. We believe in accessible luxury with transparent pricing in a traditionally opaque industry, creating pieces that empower the modern woman who commands both boardroom and shoreline."

For any enquiries, bespoke orders, or wholesale information, please don't hesitate to reach out to me directly at info@daintylondon.com.

Quality First

We never cut corners - every piece is made to last.

Fairly Priced

Great jewellery shouldn't break the bank.

Earth-Friendly

We use recycled and responsible materials because our planet matters.

We are pioneers of "Coastal Luxury" - a category we've created and own. No other brand combines our unique heritage of NHS precision, Cornish fishing family background, and London sophistication. Every piece is a treasure from the deep, handcrafted by the sea and refined by the city.