We want you to share a special story with your followers that we believe will resonate and inspire sales.

Jade, the founder of Dainty London, grew up in a quaint Cornish seaside town. Her father was a fisherman, and as a child, Jade would envision treasures hidden in the lobster pots he pulled from the sea. She imagined sparkling gemstones and precious treasures washed up on the beach after fierce storms. This childhood fantasy of mermaids and ocean treasures never left her, which is why all our rings are named after historical mermaid sightings from around the world.

Wearing our jewellery should feel like discovering a beautiful piece washed ashore, a real ocean treasure.

Our designs have a unique bubbly texture that mimics barnacles, adding to their authentic feel. Committed to protecting the seas that inspire us, we use only recycled silver and gold and fully recyclable packaging to prevent further pollution of our beautiful oceans.